Shopper Marketing Manager, National Accounts - ekaterra, Unilevers Tea Division Englewood Cliffs, New Jersey Job at Ekaterratea, Rogers, AR

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  • Ekaterratea
  • Rogers, AR

Job Description

**Shopper Marketing Manager, National Accounts - ekaterra, Unilevers Tea Division**

**Job ID:** R-31644 **Category:** Customer Development **Location:** Englewood Cliffs, NJ;

West Virginia, US;

Rogers, AR;

Remote **Date posted:** 02/08/2022 **Job Title**:Shopper Marketing Manager, National Accounts - ekaterra,UnileversTea Division

**Work** **Location:** Remote, USA

(Preferred locations: Englewood Cliffs, NJ; Bentonville/Rogers, AR; Cincinnati, OH; Minneapolis, MN)

**Job Type:** FullTime

**Travel****required:** Limited traveldue to Covid-19 restrictions

**Aboutekaterra**

Unilever is proud of its tea business **ekaterra**, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. ***eka*** stands for unity and one purpose while ***terra*** stands for earth and nature. As ekaterra we are united in one purpose: growing a world of wellbeing through the regenerative power of plants. Recently Unilever announced that it had agreed to sell ekaterra to CVC Capital Partners Fund VIII.

Present in more than 100 countries, ekaterra generated revenues of 2 billion in 2019. With 11 production factories in four continents and tea growing estates in three countries, ekaterra is a profitable and growing business offering a world of wellbeing with the regenerative power of plants to hundreds of millions of consumers. As a standalone entity, ekaterra is even better positioned to lead the industry with dedicated focus driving greater growth and value.

Under CVCs ownership, ekaterra has an exciting future ahead with opportunities for increased investments in our brands, our people and our capabilities. Combining the strength and scale of its global iconic brands with speed and agility, ekaterra is brewing a corporate start-up mindset thats opening-up new opportunities to flourish every day both for its business, and its people.

At ekaterra, we work alongside people who put consumer love at the heart of every decision. Diverse minds who celebrate new ideas, share our values and the commitment we have for the wellbeing of all. In return, we create an environment that gives our people space and freedom, where they can grow as leaders. A connected community where ideas can thrive. Where you explore new challenges. Learning all you need to master your field, and even more about yourself.

Be part of this amazing blend. Join our collective and help us grow a better world of wellbeing and a better you.

**The qualities we look for in you:**

ekaterra is made up of a special blend of individuals which make our teams exciting and diverse. To be part of our blend we are looking for individuals who think Green and are environmentally conscious, who understand the power of simplicity and who are accountable for their actions. We want those who infuse mastery and passion in everything they do to create great products and unforgettable experiences for our consumers.

We believe that growth is for everyone, we believe in growing leaders, and we believe in making space to grow an owners mentality. Like nature, we adapt, we change, and we grow. We believe in connections over hierarchies and work levels. We have a 'corporate start-up' approach; we act with speed and agility, and we have the strength and scale of a large corporation. We are building a better world of wellbeing, and a better you.

As an Associate Shopper Marketing Manager for National Accounts, youll work to extend brand strategy and activation platforms for customers through the development of Shopper Marketing (SM) programs that will drive profitable volume and equity. You will analyze and measure all SM programs by understanding business results, projected investments, and industry insights. The ability to identify business building opportunities for National A customers will help set the strategy to drive differentiated yet efficient and effective programming.

**Your Role:**

As a member of the Tea Division shopper marketing team, youll focus on the development and execution of world-class integrated and collaborative shopper marketing plans. These events should deliver on the brand Jobs-to-be-done as well as the customers unique positioning to fit the objectives of this retailer. Programs should drive category growth, promote trial and loyalty and be profitable for both the Tea Division and the Customer.

* Responsible for all SM field-based programs from start to finish including annual planning, writing agency briefs, customer presentations, creative reviews, program evaluation, and overall agency guidance.

* Develop strong relationships with key marketing contacts at the Customer as well as across Tea Division Brand and Sales teams to deliver against brand/portfolio objectives.

* Maintain timely flow of calendars and reports, proposals and project estimates, and program evaluations. Provide point-of-view on appropriate spending against retailer-initiated marketing initiatives.

* Evaluate key Shopper Marketing programs upon post-program completion. These findings/recommendations are a comprehensive view of the program performance, return on investment value, sales results, and include relevant market information. These program recaps will be shared with the Tea Division sales team, brand teams, and Shopper Marketing.

* Manage agency partners to ensure delivery on requirements outlined in briefs and that they are effectively delivering on all account management responsibilities (e.g. program and financial management).

* Youre a dot connector: Working on the Shopper team with a myriad of purpose-led brands requires managing a diverse set of internal and external stakeholders; we need you to ensure the right dots are connected inside and outside the company (e.g. 3rd parties, agency, customer, CPGs, etc.).

* You love to win, and have fun doing it: Working directly with the customer and brand teams, youll find creative solutions to continue to drive the business in the constantly changing competitive landscape.

* Youre a story teller: A critical element of our plans is the art of compelling storytelling as means to educate and inspire, not only the Guest, but the retailer in support of our campaigns. We need your creativity to build and deliver compelling stories.

* Youre a changemaker: This is an integrated role where you can fully embrace C4G (Connected for Growth) and work on both short and long-term strategies. Youll work on innovative solutions that will change our shoppers behavior.

* Youre a culture & change champion: Think differently these are ever changing, competitive times with purpose-led brands in a unique environment. Strive to find more efficient, effective, and new ways to think about the same problem.

**Required Experience:**

* Undergraduate degree in Marketing, MBA a plus.

* 2-3 years experience in development of brand business objectives and marketing strategies.

* Demonstrated knowledge of the consumer-packaged goods industry, mass retail channel and account specific marketing. Understanding of promotional tactics, process flow, execution and fulfillment processes.

* Proficient in Excel and PowerPoint.

* Experience in digital and eCommerce marketing and understanding of consumer behavior in this space.

* Creative thinking to approach things differently than historical plan.

* Strong communication and influencing skills.

* Attention to detail, planning and preparation.

* Highly organized; able to multi-task and communicate with numerous touch points.

* Lead role in identifying and presenting new opportunities to Customer Development, Marketing and the Customer.

* Ability to fully collaborate with Shopper Marketing and Customer Development teams as well as with the Retailer; is driven to achieve mutual objectives as one collective team.

For office-based, Research & Development, and remote positions, proof of COVID-19 vaccination is required to be eligible for employment. Religious and/or medical accommodat

Job Tags

Full time, Temporary work, Remote job, Work alone,

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