Job Description
The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
As a reflection of our current needs and planned growth, we are very pleased to offer a new opportunity to join our dedicated team as Head of Creative.
Overview: We are seeking a visionary and dynamic Head of Creative to join our team at a nation-wide healthcare services brand. The ideal candidate will lead and inspire a team of creative professionals to develop innovative, compelling, and impactful creative solutions that align with our brand's mission and values, with a strong focus on business-driving new and emerging areas such as digital, social, AI enablement, and more.
Responsibilities: - Lead the creative team in developing and executing strategic, integrated, and innovative creative solutions across all brand touchpoints, with a strong emphasis on digital, social, and martech-enabled ideation, iteration, and production.
- Collaborate closely with marketing, brand, and product teams to ensure alignment of creative strategies with business objectives, leveraging new and emerging technologies where applicable.
- Drive the development of breakthrough creative concepts and campaigns that resonate with our target audience and drive engagement.
- Partner with internal and external stakeholders to leverage consumer insights and market trends, along with creative performance analysis, in the development of creative strategies and personalized content.
- Foster a culture of creativity, collaboration, and excellence within the creative team, driving continuous improvement and professional development in new and emerging creative areas.
Qualifications: - Minimum of 15 years of experience in creative leadership roles within the retail, healthcare, pharmaceutical, or related industries, with a strong focus on digital, social, and UI/UX creative solutions.
- Proven track record of leading and delivering high-impact, award-winning creative campaigns across all channels to drive brand equity and business results.
- Expertise in integrated marketing communications and creative technologies of the future.
- Strong understanding of the healthcare industry landscape, including compliance, regulatory, and ethical considerations related to new and emerging technologies.
- Exceptional leadership, communication, and presentation skills, with the ability to inspire and influence cross-functional teams and external partners in new and emerging creative areas.
- Bachelor's degree in marketing, communications, design, or related field; advanced degree preferred.
Attributes: - Strategic Thinker: Ability to connect creative concepts with strategic business objectives.
- Visionary Leadership: Inspire and lead a high-performing creative team to achieve excellence, especially in new and emerging creative areas.
- Collaboration: Build strong working relationships with cross-functional teams and external partners to drive initiatives.
- Creativity and Innovation: Foster a culture of creativity, ideation, and innovation within the organization, particularly focused on new and emerging technologies.
- Results-Driven: Track record of delivering new and emerging creative solutions that have positively impacted business outcomes.
- Ethical and Compliant: Maintain a strong understanding of industry regulations and ethical considerations related to new and emerging creative areas.
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Salary: $220,000 - $250,000 + bonus opportunity.
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